1. Launch a holiday let. business using Web Windows design, writing, marketing and technical resources.
2. Achieve a business goal of £150,000 of online sales in five years.
3. Create a brand name and purchase a suitable domain name.
4. Design a WordPress website with e-commerce functionality that synchronises with Booking.com and Airbnb calendars.
5. Devise pricing algorithms for late availability and seasonal peaks.
6. Set-up social media accounts for Pea Cottage to promote competitions, gift vouchers and discount codes.
7. Arrange for social media influencers to stay at Pea Cottage.
8. Manage PPC campaigns.

• Pea Cottage, a one-bedroom property owned by a Web Windows director, has been used for the last four years to train employees in every aspect of online marketing. It marked an important transition in the company’s development from an online media agency to a fully integrated digital marketing company.
• The aim was to recoup the £150,000 investment in just five years purely through online sales. Four years on, the business is ahead of forecast and helped train web designers, content writers, marketing execs and technical staff.
• Pea Cottage demonstrates to our clients that Web Windows is prepared to put our money where our mouth is, showing it has complete confidence in its marketing abilities.

According to Visit England, UK occupancy rates are around 64%. Pea Cottage’s occupancy rate is up at an impressive 87%.

Pea Cottage room rate is +79% higher than most other properties in the Stamford area.

Forward bookings are  up 18% year on year.

Pea Cottage PPC campaigns are running at an 800% ROI