Web Windows manages a range of SM Cricket's marketing from the creation of an e-commerce website to social media.

About SM Cricket UK

SM Cricket UK is the UK’s official and exclusive supplier and distributor of SM Cricket equipment.

  1. Social Media Management
  2. Content Creation
  3. Social Media Advertising
  4. Ongoing Web Development
  5. Influencer Management
  6. Email Marketing
  • Being a supplier of Cricket equipment made it easy for us to create a social media plan for the feeds they wanted running, as there were many different photo and video opportunities to help gain lots of engagement for each post and page.
  • The vital statistic for any business is increasing their sales through their website. Our team thought of a variety of ideas to help achieve this goal for the client, with the social media and other weekly content being high on the list.
  • SM is a well-known brand in the Cricket industry and supply equipment to stars such as England Women’s captain Heather Knight and other top international players. We aimed to contact fellow influencers from the sport to garner their interest in their products.

The first month we achieved 66.8k impressions on Twitter, and have been able to keep the number of impressions above 40k a month since. This shows that our content is getting out on a large scale, and the engagement stats were also healthy too.

Following this, the SM Instagram account received over 6,800 impressions within the first two weeks of our posts. This daily content resonated with the followers already with the page, and it has since grown to over 1,700 followers, up by nearly 1,000 since we took over.

Showing that our content was not just striking visually but engaging for anyone viewing, the engagement went up by 126% on Instagram with some posts hitting over 300 likes within days of being uploaded.

We have had a very positive and refreshing experience from this young and dynamic company. Having a team working on our account is very positive and tasks and current activities have been dealt with in a very proactive and professional manner. They have been able to express themselves in a manner appropriate to our market audience and apply the latest technological tools to start increasing the most important goal – sales. We are looking forward to growing the relationship in months to come and developing a truly strong business partnership. Their impact with us is already generating interest from other business contacts.
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