1. Social media content.
2. Redesign their website.
3. Heighten brand awareness.
4. Increase sales.

• Zico Lighting wanted us to create content for their social media sites to help build a more substantial following, get more people aware of their environmentally friendly lamps and lead them to their site to make a purchase.
• We set about redesigning the website, which made the products look more attractive. The purchasing experience was improved by making it easier for people to find lamps they liked, and follow through to a smooth online transaction.
• In discussions with the client, brand awareness was a key business goal as they aimed to become the UK’s number 1 provider of lamps. Zico Lighting is already prominent in London, and the aim is to widen its geographical customer base over time.
• Not surprisingly, sales were a critical goal for Zico, and we created a plan to make sure that the engagement received from social media posts and website traffic led to an increase in sales.

When we took over Zico’s Instagram account, it had been relatively inactive. We set about posting on a much more frequent basis, with high-quality images to attract high levels of engagement. The Instagram account quickly went from 50 followers to nearly 5,000.

The content for the feeds has also rapidly gained interest with users being interested in both images and videos. Engagement rose by 97%, and we see that figure rising more as the business prepares new lamps to be released.

The total reach for the posts has more than doubled, which shows that the quality of the content was being optimised with the correct hashtags and scheduled at critically important times of the day.